In August we went deep across product, GTM and launch prep for drafts.fun — detailed platform feedback, the product roadmap and GTM strategy, the narrative, a viral "checker" concept, the beta economy spec, and KOL onboarding ahead of launch.
1. Platform feedback — v1
Done
Delivered the first round of detailed feedback on the platform — UX, mechanics and priorities.
2. Product roadmap — interactive
Done
Defined the product roadmap and turned it into the live, interactive version you're looking at right now.
3. GTM strategy — 3 principles
Done
Built the GTM doc around three core principles: free marketing, virality, and targeting the core nuclear degen audience.
4. Narrative & thesis
Done
Came up with and finalized the drafts.fun narrative — short, sharp theses about the product.
5. "Checker" — viral marketing concept
Done
Came up with the "checker" viral idea and ran 5–6 back-and-forth sessions to finalize the scope and core mechanics.
6. Content / social strategy
Done
Built the content strategy — structured around examples from relevant projects plus our view on how to build content around drafts.
7. Quick match mode — feedback
Done
Gave additional feedback on the quick match mode.
8. Beta economy + dev spec
Done
Created the doc defining the beta economy and the spec for devs, including the formulas.
9. Landing page — feedback
Done
Reviewed the landing page and gave feedback.
10. Launch video
Done
Provided a ton of feedback on the launch video and helped finalize it.
11. KOL onboarding
In progress
Onboarding KOLs: discussed the offer with 25+ KOLs, 7 already signed.
12. KOL narrative
Done
Prepared the narrative for the KOLs.